We engineer the systems you can't buy off the shelf.We build the systems you can't buy off the shelf.
We work with businesses whose operations are too specific for packaged software. Product data at scale, service and parts systems, stock and supplier feeds and the ecommerce layer that sits on top.We work with businesses whose operations are too specific for off-the-shelf software. Product data at scale, service and parts systems, stock and supplier feeds and the ecommerce that sits on top.
Built for operators, not marketing teams.Built for the people who run the business.
We work with founders, directors and operations managers who make trading decisions daily and need the software side to hold up under them.We work with founders, directors and operations managers who need the software side to work properly so they can get on with the rest of it.
- Your product data, service records or stock live in several systems and none of them reconcileYour product data, service records or stock live in several places and none of them agree
- You have been told that what you need does not exist, or costs six figuresYou have been told that what you need does not exist, or costs six figures
- You want direct access to the engineer doing the work, not an account managerYou want to talk to the person doing the work, not an account manager
Who we are notWho we are not
- We are not a design agencyWe are not a design agency
- We do not build brochure sitesWe do not build brochure sites
- We do not outsource engineering or supportWe do not outsource engineering or support
- We do not take on more clients than we can look after properlyWe do not take on more clients than we can look after properly
Engineering PillarsWhat We Do
The four leverage points where we do our best work.The four areas where we make the biggest difference.
Systems IntegrationSystems that talk to each other
Service portals, stock feeds, supplier integrations and internal tools. The connective tissue between the software you already run.
- Custom portals
- API integrations
- Data pipelines
- Automation
- Reporting
- Automated operations
- Clean data
- One source of truth
Product Data EngineeringProduct data at scale
Catalogues in the tens of thousands. Supplier imports, fitment and compatibility data, enrichment, quality scoring and a single source of truth that stays true.
- PIM implementation
- ACES/PIES
- Supplier normalisation
- Metafield architecture
- Bulk publishing
- Trustworthy filters
- Consistent attributes
- Faster brand onboarding
Ecommerce EngineeringEcommerce that holds together
Shopify builds and rebuilds for catalogues with real complexity. Structure, performance, navigation, filtering and the conversion work that follows.
- Custom themes
- Catalogue architecture
- Performance budgets
- CRO
- Technical SEO
- Faster pages
- Higher conversion
- Maintainable code
Operating ModelThe operating model behind it
Process, capacity and delivery planning, so the business around the software runs as well as the software does.
- Operations support
- Process design
- Supplier and associate coordination
- Quarterly review
- Fewer bottlenecks
- Predictable delivery
- Time back
The business is a system, not just a storefront.Your business runs on more than one system.
Most agencies only look at the frontend. We look at the entire ecosystem.Most agencies care about how your site looks. We care about everything behind it.
Stock in one system, service records in another, supplier data in a spreadsheet and a website that agrees with none of them. When data does not flow cleanly, operations break: orders go wrong, engineers arrive without the right part and somebody spends their week re-keying data between screens.Your stock lives in one system, your service records in another, your supplier data in a spreadsheet and your website in a third place that agrees with none of them. When those connections break, orders go wrong, engineers turn up without the right part and somebody spends their week copying data between screens.
We architect and maintain the integration layer, so the data is right in every system it appears in.We build and maintain those connections, so the information is right in every place it appears.
The P.A.N.D.A MethodologyHow We Work With You
Prioritise, Align, Navigate, Deliver, Adapt. Repeatable progress, not chaos.A repeatable process that avoids firefighting.
PrioritiseFind What Matters
We identify constraints, agree priorities and define what good looks like before writing code.We work out what is holding you back and agree what to fix first.
AlignAgree The Plan
We establish scope, constraints and success criteria with your team.We sit down together, agree what matters most and make a clear plan.
NavigateClear Progress
We deliver in small, tested releases so every change is traceable and reversible.You can see exactly what we have done, when we did it, and we can undo any change if needed.
DeliverShip The Work
We execute the roadmap in controlled sprints, releasing to production with automated checks.Every few weeks we deliver real improvements to your live store, fully tested before they go live.
AdaptLearn and Improve
We review with real data, gather feedback and adjust the roadmap to maximise value.We look at what worked, what did not and adjust the plan so each round of work delivers even better results.
Recent EngineeringRecent Engineering
Results from the field. Evidence-backed outcomes from our recent engagements.Results from the field. Evidence-backed outcomes from our recent engagements.
Comtherm (industrial heating controls, spares and service)
Growth required tighter alignment between ecommerce, product data and day-to-day operations.
Built a multi-portal service and parts system alongside the ecommerce, so engineers, stock and customers work from the same data.
Marketing, sales and fulfilment stay consistent as the business scales, on an embedded programme rather than sporadic output.
Northbank Garage (independent garage and vehicle retailer)
Vehicle stock changed constantly and a website updated by hand was out of date almost as soon as it was edited.
Joined the website to the Auto Trader stock feed, so vehicle listings stay accurate without anyone maintaining them twice.
Service pages built to generate enquiries and vehicle stock that stays accurate without manual duplication.
UK personalisation brand, anonymised (custom products, bespoke artwork on every order)
Every order was different, so throughput depended on people copying data between tools and rebuilding artwork by hand.
Automated the chain from order to production-ready artwork, removing the manual middleware layer between ecommerce and the factory floor.
The store produces structured, production-ready outputs, without constant checking, fixing and rework.
Billy's Speed Shop (large performance parts catalogue)
Catalogue complexity made it harder for customers to browse, filter and reach the right product quickly.
Rebuilt catalogue architecture, navigation and filtering so a 60,000 SKU range stayed browsable as it grew.
Rebuilt catalogue structure and Shopify foundations to improve findability, navigation and purchase confidence.
"The personal relationship is a big part of why we continue to choose WYBB. They are always on hand, no matter the time of day, to offer advice or support. After several years together, our marketing, sales, and operations have consistently improved, as their high standards keep us focused and accountable."
Dan Kelly
MD, Comtherm
Not sure what you need yet?Not sure where to start?
Take our 3-minute engineering health check. It gives you an objective score on your Findability, Trust, Speed and Ops, plus a PDF report to share with your team.Take our free 3-minute quiz. You will get a simple score showing how your store is performing, plus a report you can share with your team.
